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Helping business owners grow their companies and transition with confidence, added value and complete control.
Category Archives: Sales
Marketing for Trust
Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue Reading
“Everyone has Gotten So Rude!”
Not too long ago, I was leading a group of business owners in a discussion. These were not my peer board members, but rather owners at a breakfast, none of whom I’d met before. To start the conversation, I asked … Continue Reading
Why Do We Hate Salespeople?
A recent episode of “Downton Abbey” included a new servant tasked with passing out canapés at a dinner party. “Try one of these,” he quietly suggested to a guest. “I’m told they are quite good.” He was immediately pulled aside … Continue Reading
Posted in Customer Relations, Entrepreneurship, Incentives, Leadership, Managing Employees, Marketing and Sales, Sales
Tagged business ownership, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, sales, sales management, small business, small business advice, trade
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What a Customer Needs May Not Be What He Wants
The owner of an IT services company recently presented his new reporting system to his peer board. They had provided substantial input as to what they, as customers, would want to see from their technology provider. Per their advice, he provided … Continue Reading
Posted in Customer Relations, Entrepreneurship, Marketing, Sales
Tagged employees, marketing, sales, sales management, small business advice
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The Secret to Growing a $1 million company by 5X
In my work with hundreds of small business owners, I’ve noticed that there are two “danger zones” where an owner may, consciously or unconsciously, prevent his or her company from growing any further. The first zone lies at about $1 … Continue Reading
When Employee Incentives Don’t Work
My definition of an incentive is variable compensation designed to encourage specific behavior. The challenge is to make sure that behavior is really something you want to encourage. A home building company bonuses purchasing managers based on their ability to reduce … Continue Reading
Reputations are Sticky
“We have a great reputation in our industry.” In thousands of hours of coaching and facilitating I’ve never heard a business owner say “We have a lousy reputation.” The myopia of working hard to deliver a product or service leads … Continue Reading
My Interview with Robert Morris: Part I
Robert Morris is the number one reviewer of business books for Amazon.com. A few weeks ago he posted a great review of Hunting in a Farmer’s World, and asked if he could interview me. Bob’s questions were really fun, and the interview … Continue Reading
Posted in Customer Relations, Incentives, John's Opinions, Leadership, Managing Employees, Sales, Strategy and Planning, Top Blog Posts, Uncategorized
Tagged Ayn Rand, business ownership, business planning, business strategy, employee performance, entrepreneurs, entrepreneurship, international relations, leadership, management, sales, sales management, small business, small business advice
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You are Never too Busy to Make Money
Last week I was having lunch with a client who owns a substantial construction firm. His phone pinged during our conversation. He apologized for looking at it, but he was waiting to hear on a couple of large bids. “Dammit!” he … Continue Reading
When a Salesman isn’t a Salesman
A business owner decides to beef up his company’s sales talent. He forks out a hefty salary for a “proven performer” from another industry; then…nothing. The salesman (or woman) is glib, professional and hard working. The owner devotes more resources … Continue Reading
Can You Outgrow Customers?
When you start a company, it’s like shopping at the supermarket when you are very hungry. Everything looks good. Any suspect might be a prospect. Any prospect is worth pursuing, and your ideal customer is anyone who is willing to pay you for … Continue Reading
Who Owns the Portal?
We are 30 years into the computer revolution, which I am arbitrarily marking as beginning in the mid-1980’s, when Apple II and IBM compatible (286) computers began to show up on the desks of people who weren’t in the “computer room.” … Continue Reading