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Helping business owners grow their companies and transition with confidence, added value and complete control.
Category Archives: Sales
Small Business and Social Media II
Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Continue Reading
Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Uncategorized
Tagged business ownership, marketing, media, sales, small business advice
1 Comment
Why Great Salespeople Make Lousy Sales Managers
It’s been said so many times that (at least I hope) it is a business axiom on the same level as “cash is king.” Promoting your best salesman to sales manager is guaranteed to cost you a great salesman and … Continue Reading
Sales: Do You Have Customers or Clients?
Whether you have customers or clients is more than a matter of semantics. Some businesses use the term “clients” in an attempt to class up their image. Attorneys usually have clients. Kentucky Fried Chicken doesn’t, regardless of what they might say. Nordstrom? … Continue Reading
Posted in Customer Relations, Marketing and Sales, Sales
Tagged clients, customer relations, customers, marketing, sales, sales management, small business advice
2 Comments
Is Distribution Dead?
It’s difficult to talk to any owner of a small distribution business without hearing complaints about competition from the Internet. Their criticisms are pretty universal, regardless of the goods being distributed. “Customers call with prices they claim to have found … Continue Reading
Posted in Customer Relations, Marketing and Sales, Sales, Strategy and Planning, Technology
Tagged business strategy, sales management
2 Comments
Proactive, Preventative Sales
Sometimes a topic rises to the top of my long list of candidates because it seems to come up repeatedly. It may be a coincidence (probably is), but a single business ownership issue is raised in multiple coaching sessions or … Continue Reading
Posted in Customer Relations, Marketing and Sales, Sales
Tagged business ownership, sales, sales management
1 Comment
Absence Makes the Heart Grow Fonder (Not!)
When you are in love, separation from your loved one is painful. The longer you are separated, the more you want to be together. The saying is attributed to Thomas Haynes Bayly, a popular (but fairly light weight) writer of … Continue Reading
Posted in Leadership, Managing Employees, Sales
Tagged business ownership, employees, leadership
1 Comment
Can You Build Your Business in Half the Time?
I had an unusual coincidence happen last week. Speaking to prospective new members of The Alternative Board (TAB), I wound up with three CPAs in the same meeting. They were from three different smaller firms, and all three identified their current … Continue Reading
Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged management, marketing, promotion, sales management
1 Comment
Trimming the Customer Tree
Anyone who has shopped for a live Christmas tree knows the drill. They have some on display, but none look exactly like what you want. You start looking through the trees that are still bundled up. If one looks promising, … Continue Reading
The Man (or Woman) Who Knew Too Much
Most businesses need salespeople. Most salespeople need to know what they are selling. This leaves many owners on the proverbial horns of a dilemma. Should they hire a great salesperson and teach him the business, or should they take someone who … Continue Reading
Why Business Owners Shouldn’t Cold Call
The Owner as Salesperson If your business employs salespeople, then you’ve probably had them bring an account challenge to you. “You need to talk to this customer, Boss. You can (fill in the blank) better than anyone else.” The fill-in-the-blank … Continue Reading
Posted in Managing Employees, Sales
Tagged business ownership, leadership, sales management, small business advice
3 Comments
Sales Comp III: Hunters and Farmers
Sales people break down into two subgroups- hunters and farmers. The purists will argue that in fact, only hunters are sales people. I can buy that. The farmers are more likely to be called Customer Service Representatives or Account Managers. … Continue Reading
Posted in Incentives, Managing Employees, Sales
Tagged business ownership, sales, sales management, small business advice
1 Comment
A 35K guy is a 35K guy…
I had breakfast with a client this morning. He was planning a new training initiative for his sales team. “How much do the make now?” I asked. “About $30,000 to $35,000 a year.” he replied. “What are you trying to … Continue Reading
Posted in Leadership, Managing Employees, Sales
Tagged business ownership, employees, management, sales, sales management, small business, small business advice
2 Comments