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Helping business owners grow their companies and transition with confidence, added value and complete control.
Tag Archives: marketing
How Much Does that Gorilla Weigh?
How much does that (fill in your preferred number here) pound gorilla weigh? I always refer to an 800 pound gorilla, but I’ve heard others use everything from a 400 pound gorilla (which is pretty close to their real size) to … Continue Reading
Posted in Customer Relations, Entrepreneurship, Leadership, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged Baby Boomers, business, business ownership, business planning, business strategy, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, public relations, sales, sales management, small business, small business advice
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History Begets Attitudes
History begets attitudes. I’m back from my biannual depressurization trip. This time it was to Central Europe. As always, I assess new and different things through a business owner’s eye. We visited five countries (Germany, Austria, Czech Republic, Slovakia and Hungary), … Continue Reading
Posted in John's Opinions, Leadership
Tagged business, business ownership, business strategy, economy, employee performance, employees, entrepreneurship, international relations, leadership, management, marketing, promotion, public relations, sales management, small business, small business advice, trade
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Employee Experience: Is Bigger Better?
Small businesses provide much of the initial employee experience. We take younger folks and teach them decent work habits like showing up every day, being on time, and working to deadlines. As owners, our personal skills may not be sufficient. We … Continue Reading
Posted in Business Perspectives, John's Opinions, Leadership, Managing Employees, Strategy and Planning
Tagged Baby Boomers, business, business ownership, business planning, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, hiring, leadership, management, marketing, sales, small business, small business advice
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The New Information Direction: Push Over Pull
Ever since we started using computers in virtually every business, we’ve been putting data into them. Unfortunately, the issue has been getting information back out. In the middle 1980’s I ran a manufacturing company together with a couple of Australians. They thought … Continue Reading
Posted in Customer Relations, Entrepreneurship, Managing Employees, Marketing and Sales, Strategy and Planning
Tagged business, business ownership, business planning, business strategy, employees, entrepreneurs, entrepreneurship, financial, leadership, management, marketing, media, new business, promotion, sales, sales management, small business, small business advice
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Help Your Friends, Not Your Competitors’
I hear it all too often. “A customer just called us for a quote. They have always done business with our competitor. We’re going to give them our best deal, and see if we can take their business.” Before you … Continue Reading
Posted in Customer Relations, Entrepreneurship, Marketing and Sales, Sales, Strategy and Planning
Tagged business ownership, business planning, business strategy, employee performance, employees, entrepreneurship, leadership, management, marketing, new business, sales, sales management, small business, small business advice, trade
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Small Businesses Fantasies: Service
As an evangelist for small business, I am the consumer equivalent of the locally-grown food movement. I spend as much of my discretionary income as possible with the owned-and-operated businesses in my area. As a consultant and coach to owners, I also … Continue Reading
Posted in Customer Relations, Entrepreneurship, Leadership, Managing Employees, Marketing, Marketing and Sales, Sales
Tagged business ownership, business planning, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, media, promotion, public relations, sales, sales management, small business, small business advice
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The Quest for Recurring Revenue
Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for … Continue Reading
Posted in Customer Relations, Economic Trends, Entrepreneurship, Marketing, Marketing and Sales, Sales, Strategy and Planning
Tagged business, business ownership, business planning, business strategy, economy, employee performance, employees, entrepreneurs, entrepreneurship, leadership, management, marketing, new business, promotion, sales, sales management, small business, small business advice, startups, trade
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When a Customer Outgrows You
There is nothing that quite matches the excitement of landing your first really big customer. It often brings with it the confidence that comes with knowing, really knowing, that you can compete in the big leagues. There could be the added security of … Continue Reading
Posted in Customer Relations, Entrepreneurship, Marketing and Sales, Sales, Strategy and Planning
Tagged business, business ownership, business planning, business strategy, entrepreneurs, entrepreneurship, leadership, management, marketing, sales, sales management, small business, small business advice
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Never Fire a Salesperson
The majority of business owners prefer linking pay to employee performance. The sales role in most businesses is the easiest and most obvious place to begin. Yet owners struggle with compensating salespeople in a manner that is affordable while still driving sustained performance. Building … Continue Reading
Posted in Entrepreneurship, Incentives, Managing Employees, Marketing and Sales, Sales, Strategy and Planning
Tagged business ownership, business planning, business strategy, employee performance, employees, entrepreneurs, entrepreneurship, hiring, leadership, management, marketing, sales, sales management, small business, small business advice
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Invisible Discounts
In the words of the late, great Father Guido Sarducci of Saturday Night Live fame; “I canna teach you everything you need to know about business inna fiva minutes. You buya something, and thena you sell it for more.” A … Continue Reading
Marketing for Trust
Why are car dealer commercials so crappy? I’m not talking about the manufacturers’ ads. Those cost millions and have big-name professional spokespeople. The regional marketing association ads aren’t quite as flashy, but Ford Truck Month or End of Year sales for the … Continue Reading
“Everyone has Gotten So Rude!”
Not too long ago, I was leading a group of business owners in a discussion. These were not my peer board members, but rather owners at a breakfast, none of whom I’d met before. To start the conversation, I asked … Continue Reading