Tag Archives: media

2014 Outlook: Are We There Yet?

Posted on January 5, 2014 by John F. Dini

“The only thing we have to fear is fear itself.” Franklin Roosevelt’s inaugural address on March 4, 1933 was an early recognition of the power of consumer confidence in bolstering our economy. In 1933 The US GDP was falling to about … Continue Reading →

Posted in Business Perspectives, Economic Trends, John's Opinions, Politics and Regulation, Strategy and Planning | Tagged , , , , , , , , | Leave a comment

Size Means Nothing on the Web

Posted on August 11, 2013 by John F. Dini

A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials and tolerances. He adds page after page to the … Continue Reading →

Posted in Customer Relations, Economic Trends, Marketing, Marketing and Sales, Strategy and Planning, Technology | Tagged , , , , , | 1 Comment

Small Business and Social Media II

Posted on May 5, 2013 by John F. Dini

Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Continue Reading →

Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Uncategorized | Tagged , , , , | 1 Comment

Credibility in the Lobby

Posted on July 10, 2011 by John F. Dini

I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue Reading →

Posted in Customer Relations, Managing Employees, Marketing | Tagged , , , , | Leave a comment