Tag Archives: promotion

The Value of a Cleared Mind

Posted on June 29, 2014 by John F. Dini

Last weekend I missed my first weekly post in about two years. I was in Los Angeles, attending an intensive workshop for professional speakers. It was a life-resetting experience. Apologies in advance for the zillion hyperlinks, but they are all richly … Continue Reading →

Posted in Business Perspectives, John's Opinions, Top Blog Posts, Uncategorized | Tagged , , , | 2 Comments

Size Means Nothing on the Web

Posted on August 11, 2013 by John F. Dini

A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials and tolerances. He adds page after page to the … Continue Reading →

Posted in Customer Relations, Economic Trends, Marketing, Marketing and Sales, Strategy and Planning, Technology | Tagged , , , , , | 1 Comment

Employee Investment Takes Time

Posted on March 17, 2013 by John F. Dini

Despite millions of dollars in revenue and expenses, an NBA team is a small business. A coach gets 15 positions (12 active and three reserve) with which to field a winning organization. As in any small business, every player has an important role. While some … Continue Reading →

Posted in Incentives, Leadership, Managing Employees | Tagged , , , , , , , | Leave a comment

Can You Build Your Business in Half the Time?

Posted on February 5, 2012 by John F. Dini

I had an unusual coincidence happen last week. Speaking to prospective new members of The Alternative Board (TAB), I wound up with three CPAs in the same meeting. They were from three different smaller firms, and all three identified their current … Continue Reading →

Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Strategy and Planning | Tagged , , , | 1 Comment

Credibility in the Lobby

Posted on July 10, 2011 by John F. Dini

I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue Reading →

Posted in Customer Relations, Managing Employees, Marketing | Tagged , , , , | Leave a comment