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Helping business owners grow their companies and transition with confidence, added value and complete control.
Category Archives: Customer Relations
Google, SEO and the Yellow Pages Game
When the Yellow Pages were a primary source of advertising for small businesses, they had a nifty sales technique. If an advertiser was doubtful about the value of an ad, their sales rep would offer a special telephone number to track how much business … Continue Reading
Would You Like that With or Without Service?
In the 1980’s, when Boomers dug into their career paths and started hiring other Boomers to do things for them, the United States became a service economy. Driven by their ambition for material success, Boomers opened millions of new businesses to provide … Continue Reading
They Who Giveth Can Taketh Away
Many business owners I know are troubled by the NBA’s insistence that Donald Sterling must sell the Los Angeles Clippers, and can do it only in a manner and to whom the league approves. Mr. Sterling has personally been banned from … Continue Reading
You Make Two Types of Decisions
The principle function of leadership is making decisions. Whether you own a business or direct the work of others, your employees come to you with issues they can’t solve themselves. There are two types of decisions. One is easy; you just know something that … Continue Reading
You are Never too Busy to Make Money
Last week I was having lunch with a client who owns a substantial construction firm. His phone pinged during our conversation. He apologized for looking at it, but he was waiting to hear on a couple of large bids. “Dammit!” he … Continue Reading
The Tyranny of The Bad Customer
“The customer is always right,” or at least that’s what most business owners profess to their employees. We post it for all to see. “Customer satisfaction is job one.” “Our boss is the customer.” The most important person in our … Continue Reading
Who Owns the Portal?
We are 30 years into the computer revolution, which I am arbitrarily marking as beginning in the mid-1980’s, when Apple II and IBM compatible (286) computers began to show up on the desks of people who weren’t in the “computer room.” … Continue Reading
Customer Service Starts with “Hello.”
When asked what differentiates their businesses from giant competitors, most owners will describe their relationship with customers. “We give better service.” “Our employees know our customers by name.” “We treat people as individuals.” What constitutes excellent service differs by industry … Continue Reading
Size Means Nothing on the Web
A small manufacturer hires a local web development firm, and spends six months reworking his website. He agonizes over every word of the copy. He writes up product descriptions, detailing materials and tolerances. He adds page after page to the … Continue Reading
Three Rules for Small Business
A few days ago a discussion on LinkedIn’s “Small Business Accelerator” group asked “What are the three things a small business owner should focus on?” As challenging as any business is, the basics remain the same for everyone. We provide goods or services, … Continue Reading
Small Business and Social Media II
Last week’s column generated lots of comments, and probably requires some follow up. First, the army of social media fanatics that go ballistic at any hint that SM isn’t the be-all, end-all and answer-from-above for every marketing need on the planet … Continue Reading
Posted in Customer Relations, Marketing, Marketing and Sales, Sales, Uncategorized
Tagged business ownership, marketing, media, sales, small business advice
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Does Technology Help or Threaten Small Businesses?
A small computer service company wants to sell Microsoft software licenses to its customers. They send an employee to become certified in licensing. (Microsoft offers some 600 variants.). As soon as they purchase a license, however, Microsoft begins soliciting that customer … Continue Reading