-
Helping business owners grow their companies and transition with confidence, added value and complete control.
Category Archives: Marketing
Service Needs to be a Defensible Territory
The UN air strikes against Gaddafi’s forces raise an obvious question. Why Libya? Although we believe Qaddafi is a really bad guy, there are plenty of other players in North Africa and the Middle East that have to rank somewhere … Continue Reading
Instant, perfectly targeted marketing.
I’m finalizing my speaker panel for our Fall seminar series. This season we are concentrating on marketing and sales. The recession is over, but no one can feel the “recovery.” If you are waiting for things to be busy again, you … Continue Reading
Posted in Marketing, Marketing and Sales, Technology
Tagged marketing, small business, small business advice
1 Comment
Small Business Goes Global
I know that the business press has described the Internet based global marketplace for a decade now. Certainly I have any number of clients who’ve seen their small businesses impacted by a customer’s ability to search the globe for competitive … Continue Reading
Advertising Effectively
I’ve heard it three times in the 24 hours since returning from my vacation; “I’m spending a lot of money on marketing, but I don’t know how effective it is.” The problem goes back for as long as there’s been … Continue Reading
With My Apologies to Ray Davies
“Sooo tired, tired of waiting. tired of waiting for youuu.” For those of you who weren’t weaned on British Invasion Rock’n’Roll, Ray Davies is the lead singer and songwriter of The Kinks. One of their earliest hits was “Tired of … Continue Reading