Tag Archives: public relations

Reputations are Sticky

Posted on September 7, 2014 by John F. Dini

“We have a great reputation in our industry.” In thousands of hours of coaching and facilitating I’ve never heard a business owner say “We have a lousy reputation.” The myopia of working hard to deliver a product or service leads … Continue Reading →

Posted in Customer Relations, Entrepreneurship, Marketing, Marketing and Sales, Sales | Tagged business ownership, business planning, business strategy, entrepreneurs, entrepreneurship, leadership, marketing, public relations, sales, sales management, small business, small business advice | 1 Comment

The Tyranny of The Bad Customer

Posted on January 19, 2014 by John F. Dini

“The customer is always right,” or at least that’s what most business owners profess to their employees. We post it for all to see. “Customer satisfaction is job one.” “Our boss is the customer.” The most important person in our … Continue Reading →

Posted in Customer Relations, Entrepreneurship, Marketing, Marketing and Sales | Tagged business ownership, entrepreneurship, marketing, media, public relations, sales, small business advice | 1 Comment

Credibility in the Lobby

Posted on July 10, 2011 by John F. Dini

I typically visit over a dozen businesses a week. Only a few have media articles about themselves in the lobby. When I ask the others, they typically answer “Oh sure. We were written up a few years ago. I have … Continue Reading →

Posted in Customer Relations, Managing Employees, Marketing | Tagged marketing, media, news, promotion, public relations | Leave a comment